Logical and persuasive articulation


Assignment Problem:

You are required to write a 2000-word report for a novel value proposition within an existing business or organisation. You must use appropriate headings to structure the body of the report.

Your report must demonstrate:

Problem 1: Logical and persuasive articulation of: the problem to be solved; problem insight; a portfolio of generated solution concepts; solution selection analysis; novel value proposition; targeted customers; competitive advantage and strategic fit (this includes elements 1 to 4 in the disciplined entrepreneurship canvas by Aulet (2017, p. xviii) and all elements in the value proposition canvas by Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).

Problem 2: Logical and persuasive assessment of critical assumptions and uncertainties related to: customer desirability; technical feasibility; and financial viability.

Problem 3: Logical and persuasive argumentation for the selection of the innovation tools and techniques used to support the report findings and recommendations.

Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.

Problem 4: Logical and persuasive application of the selected innovation tools and techniques used to support the report findings and recommendations. Minimum five (5) tools and techniques must be applied from the provided list of tools and techniques.

Problem 5: Candid and critical self-reflection about assessment 1 tasks including: a reflection on the development of personal innovation capabilities and practices; identification of own personal strengths and weaknesses; supported with suggestions for self-improvement.

Problem 6: Clear flow of thought throughout the report with: a convincing executive summary; clear and succinct purpose described in the introduction; relevant structure and content within the body of the report; and a clear and succinct conclusion.

Problem 7: Critical review skills and integration of relevant academic and professional literature. A minimum of ten (10) academic and professional references must be used.

Appropriate in-text referencing and reference list. Adherence to CQUniversity APA reference style.

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