Assignment
Track a Company's Social Media Content
Partial Fulfillment in the Requirements
Strayer University
Create a Video Marketing Campaign
Company Description
Thoroughly describe the selected company including, but not limited to its size, industry, main products / services and target market, and objectives. Simply highlight and retype over this information.
Social Media Inventory
Thoroughly create an inventory of the company's existing social media platforms including name, type, and general description for each platform. Thoroughly determine each platform's main purpose and analyze the main role and influence that each platform has on this company's marketing strategy. Simply highlight and retype over this information.
Platform 1: Name Here
Indicate this platform's name, type, and general description. What is this platform's main purpose within the marketing strategy and analyze the main role and influences that this platform has on the company's marketing strategy.
Platform 2 : Name Here
Indicate this platform's name, type, and general description. What is this platform's main purpose within the marketing strategy and analyze the main role and influences that this platform has on the company's marketing strategy.
Simply copy and paste the subheadings from above and paste below for each additional social media platform your business has.
Social Media Communities
Thoroughly examine how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Thoroughly examine the main pros and cons of each platform regarding the company's marketing strategy. Thoroughly justify your response. Simply highlight and retype over this information.
Platform 1: Name Here
How does this platform fit inside of the overall social media marketing strategy to help generate business? What are the pros and cons of this platform regarding the marketing strategy? Justify your answer.
Platform 2 : Name Here
How does this platform fit inside of the overall social media marketing strategy to help generate business? What are the pros and cons of this platform regarding the marketing strategy? Justify your answer.
Simply copy and paste the subheadings from above and paste below for each additional social media platform your business has.
Most Active Platform
Thoroughly determine the type of social media platform that received the most activity both from the audience and within the company. Thoroughly determine the type of social media that has the most positive influence regarding the company's market strategy. Thoroughly provide a rationale for your response. Simply highlight and retype over this information.
Leverage Strategy
Thoroughly propose one (1) overall strategy for the company's social media campaign in order to leverage the content to increase more customer usage. Thoroughly provide a rationale for your response.. Simply highlight and retype over this information.
Mobile Computing
Thoroughly examine the company's mobile computing technology within its marketing strategy. Thoroughly suggest how you would use mobile computing for the company's marketing. Thoroughly provide a rationale for your suggestion. Simply highlight and retype over this information.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.
References
(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.
You are required to have a minimum of 4 references for each time you submit the paper, totally in a minimum of 3 references. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the minimum for each week. Note: Wikipedia and other Websites do not quality as academic resources.
Ford Company
Ford Motor Company
Ford Motor Company is a worldwide automotive and mobility organization situated in Dearborn, Michigan. With around 203,000 workers and 67 plants around the world, the group's center business incorporates designing, assembling, showcasing and servicing a full line of Ford autos, trucks, and SUVs, and also Lincoln extravagance vehicles (2016). The company is aggressively going after emerging opportunities with investments in mobility, electrification, and autonomy. This is aimed at the expansion of its business model. Ford Motor Credit Company offers financial services of Ford. The organization does some fabulous work on a broad range of online networking channels, fitting its yield and associating with every channel's crowd with the correct substance and manner of speaking. Ford has been in existence for over 110 years, and it is the world's number five largest car manufacturer yet it has all along maintained relevance, engaging its customers and been remotely approachable.
There are three primary objectives of Ford's Social Media Strategy
1. Awareness and education
Ford makes mindfulness and training among potential and current customers through three major channels (arun_getapp, 2016).1) Twitter and Facebook when new items are propelled or when features are redesigned, 2) Through recordings and VIP support to make a buzz about 3) Facebook applications, for example, the Mustang Customizer, which has been useful in both engaging clients and
making mindfulness about Ford among the friend circles of customers.
Ford has utilized the online networking channels both from a general marketing perspective in teaching the current Ford clients about up and coming Ford events, models and changes to its lineup (arun_getapp, 2016). By being available on all the conceivable online networking channels, they depend on word-of-mouth, and also taking part or supporting events, (for example, the joint event with Pandora, where Ford gave to philanthropies picked by music artists that could serve to introduce the brand to potential clients
2. Humanizing and credibility
Ford's social site plans to draw in customers with Ford workers. The ideas section urges customers to post new components for future Ford items (arun getapp, 2016). Devoted staff monitors and makes updates on web-based social networking to guarantee that Ford knows when individuals are discussing the brand and contact them as soon possible, for example, issues of customers reported through the @FordService handle. Roughly 2000 solicitations/week are taken care of with the help of this medium (arun_getapp, 2016).
Humanizing the brand is at the center of Ford's expressed web-based social networking strategy. This enables people to move beyond the Big terrible enterprise issue and permits Ford to take advantage of and respond to remarks, recommendations, and grumblings specifically (arun_getapp, 2016). Clients think that it is helpful and feel heard which constructs validity. Ford additionally "follows" a significant number of their customers as opposed to only monitoring them, which intends to demonstrate further that they think about their clients.
3. Loyalty and community building
The social.ford.com is an example of the major activities aimed at community building where customers share stories about their Ford autos. The Ford Facebook page and applications appear to be a great deal all the more captivating. They deal with a few campaigns such as Ford Driving Skills where clients share their driving encounters (arun_getapp, 2016). Ford also features a few photos shared by customers on their Facebook page which draws in clients to share their contacts with each other and make a positive vibe
Ford trusts that an auto is a passionate buy for individuals. Ford leverages this to improve purchaser shopper collaboration by giving a social board, (for example, Ford's Mustang page on Facebook) for people to share and express their adoration and additionally interface with other enthusiasts. They utilize their Facebook page to run contests, (for example, the Mustang Customizer) to include individuals to make and additionally draw in people to vote. They "reward" those who win by giving prime web estate on Ford's FB page, (for example, Mustang's cover photograph, which features the current victor). They have additionally utilized enthusiasm by beginning a Badge program that allows individuals to show how they are loyal to the brand. To date, their six most prevalent badges have been downloaded roughly 750K times (arun_getapp, 2016).
Micro-blogging sites
Twitter
Ford is one of the main organizations to make the most of Twitter's new layout ("Why is Ford's social media strategy so right?", 2016). Ford has additionally rushed to guarantee its profile and header pictures are accurately improved to the new format. Much like Facebook, Ford utilizes Twitter as an engagement channel. It's a sterling exertion and one that many organizations could gain from. Because of the new design, you can click on Ford's tweets just and Ford's tweets and answers. It's under the last tab that you can see the unfathomable measure of discussion that Ford engages with. There are masses of these answers, and you can look down everlastingly perusing through them all. Ford asks consent to utilize customer's pictures that they've tweeted at the brand for further advancement on different channels. Ford comprehends how customers are valuable and making them brand envoys through the retweeting of their pictures just cultivates a more profound feeling of reliability. The company has 500k followers on twitter (Myers, 2016).
The @FordTwitter handle connects back to @ScottMonty, where Mr. Monty posts his personal interests at the expense of Ford's.
FordSocial
The company through FordSocial website endeavors to total every cultural association across multiple social platforms in one place - a one-stop search for all that is social about Ford.
The site does not appear to have great activity - nor does it seem to be altogether streamlined with other SM platforms.
Tumblr
Ford are additionally drawing in a more youthful segment through its recently propelled Tumblr site. Tumblr is an excellent platform to focus on substance promoting, particularly if your material is especially attractive or alluring. As it's a smaller scale blogging stage, there's a skew towards short frame content (GIFs, images, illustrations, photographs, infographics) which regularly picks up the most engagement. For instance, Ford has a Tumblr 'And, is Better' and its aim is to advance its new battle of a similar name. Apparently 'either/or' is no more drawn out a suitable decision, "and" ought to be the way we anticipate that things will be offered to us ("Why is Ford's social media strategy so right?", 2016). Much like Pinterest, Tumblr even works for your image regardless of the possibility that you don't have bunches of substance, as Tumblr can, in any case, be utilized to share things that fabricate your image's personality.
Video sharing site
Vines
Branded Vines are intentionally lo-fi because there is no reason for spending lots of cash on something that is just six seconds in length ("Why is Ford's social media strategy so right?", 2016). This supports a large measure of imaginativeness, humor, and appeal, even from the most genuine of corporate brands. Ford is one of those brands and right now is one of the best on the channel. Since Ford took to Vine and started transferring a progression of entertaining, little spending recordings, many people have significantly had more love for the brand. Vine has urged Ford to show character, appeal, and creative energy. Apart from the use of vines, the other photo sharing site is YouTube where the company has 100k followers (Myers, 2016).
Photo sharing site
Instagram
What makes Ford's Instagram channel more enjoyable is the way that the substance isn't rehashed anyplace else ("Why is Ford's social media strategy so right?", 2016). If one needs to see cool pictures of Ford's autos from its whole history they need to take after this channel. The substance here is specially custom fitted to the desires of most Instagram clients. Every one of the pictures is clear and flawlessly shot, taking the full preferred standpoint of Instagram's channels. It's a gorgeous and shifted channel; that is as various to the greater part of Ford's other social channels as they are to this.
Social networking site
Facebook
This is the company's platform with the most activity and with the positive influence regarding the company's market strategy. Ford uses this platform to run campaigns. One interesting campaign that the firm ran was, "Show Ford your very worst examples of potholes..." Just on the day of the upload, a campaign attains thousands of comments ("Why is Ford's social media strategy so right?", 2016). In the campaign, the organization knew that the topic of address was sore for some drivers. There are links from the post to Ford's website where the greater part of the most noticeably awful cases are highlighted. Where Ford gives a very point by point exhortation, through a video and content, regarding what to do look at after you've hit a particularly dreadful one and how to battle back. Facebook is obviously nothing without engagement, and despite the fact that Ford has over 12m followers it knows it can't just communicate without discussions. Ford can't stand to lose its fans' interest with the latest changes to the news feed. Gratefully Ford is an exceptionally chatty automobile manufacturer. These aren't simply repetition replies, the company's social media team is indeed perusing the remarks, making inquiries and continuing the conversation down the line. It's a primary duty yet absolutely with regards to Ford's craving to be receptive and relatable in spite of its size.
One strategy that the company would use to leverage the content to increase customer usage is to customize the information on the social media. This requires that the firm goes for big data technology to ensure it has a detailed understanding of the respective customer segments. Passing information that is tailored to the potential customers would go a long way to increasing their usage as it meets their specific needs. The company's mobile computing technology is such that the information can be accessible on cell phones in the form of applications. I would use mobile computing by allowing customers to make purchases through their gadgets. This would be an easy and convenient way that would improve the client service.
References
Why is Ford's social media strategy so good?. (2016). Econsultancy. Retrieved 11 December 2016, from https://econsultancy.com/blog/64701-why-is-ford-s-social-media-strategy-so- good/
(2016). Retrieved 11 December 2016, from https://www.linkedin.com/company/ford-motor- company
arun_getapp, (2016). Analysis on Ford's social media strategy. Slideshare.net. Retrieved 11 December 2016, from https://www.slideshare.net/arun_getapp/ford-social- mediaanalysisfinal
Myers, A. (2016). 13 Types of Social Media Platforms and Counting - Decidedly Social. Decidedlysocial.com. Retrieved 11 December 2016, from https://decidedlysocial.com/13- types-of-social-media-platforms-and-counting/
(2016). Retrieved 11 December 2016, from https://www.creativeguerrillamarketing.com/social- media-marketing/7-hacks-a-cheat-sheet-for-social-media-marketing.