International marketing planning


Assignment:

1. "International Human Resources" Please respond to the following:

  • As the newly appointed human resources manager in a multinational production company, you have the responsibility to implement a new relocation plan to encourage employees to take overseas assignments. Create an action plan with a list of at least five tasks, timelines, and deliverables for implementing your plan. Justify your plan.
  • With your human resources plan in mind, create a communications plan for letting employees know how attractive this relocation plan will be.

2. "International Marketing Planning" Please respond to the following:

  • In the role of marketing director for a company that plans to expand into international markets, determine how you would evaluate marketing plans to launch a newly developed environmentally friendly minicar.
  • When it comes to developing a marketing plan for an export / import business, assess the two most important factors to consider and state a rationale for your response.

 

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Business Management: International marketing planning
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