Question 1: Which is not a benefit of having a unified view of customers?
a) More accurate customer data to support marketing, sales, support, and service initiatives.
b) Better responsiveness to ensure that customer service representatives have up-to-date, reliable information on the customers.
c) Faster transaction processing by organizing the data in one location.
d) Better revenue management and more responsive business decisions.
Question 2: An enterprise's network capability depends on all of the following except:
a) proper planning.
b) upgrades.
c) open culture.
d) bandwidth.
Question 3: Which of the following is not a characteristic of intranets?
a) Portals (gateways) that provide easy and inexpensive browsing and search capabilities.
b) Company-owned networks that use IP technology to securely share part of a business's information or operations with suppliers, vendors, partners, customers, or other businesses.
c) With screen sharing and other groupware tools, intranets can be used to facilitate collaboration.
d) Companies deliver policies, pay stub information for direct deposits, benefits, training materials, and news to their employers via their intranets.
Question 4: Protecting data and business operations involves all of the following efforts except:
a) making data and documents available and accessible 24x7 while also restricting access.
b) implementing and enforcing procedures and acceptable use policies for company-owned data, hardware, software, and networks.
c) storing and archiving all databases and data warehouses on-site protected by firewalls.
d) recovering from business disasters and disruptions quickly.
Question 5: A majority of data breaches involve:
a) insider error or action that is either intentional or unintentional.
b) insider action that is intentional.
c) former employees and IT staff.
d) hackers.