Problem:
A good response should be based upon your analysis of Enterprise. If I can change "Enterprise" to "Hertz" or "Avis" in your response, and still have your analysis/recommendation fit, then it is not a good analysis/recommendation.
Besides industry analysis and resource-based view (VRIS), please consider other tools from the class as ways to frame your response. Your analysis should be based upon structured logic. Build your recommendations on analysis, not leaps of logic.