Incremental sales opportunities


Please response to the following question writing between 200 to 300 words to each questions.

Question 1. What external factors can cause a sales plan to change? What internal factors can cause a sales plan to change? How are internal and external factors related?

Question 2. How can incremental sales opportunities be identified with existing customers? How can a product's sales volume be increased without changing the attributes of the product? How can a product's sales volume be increased with different products? Give examples.

Question 3. Why should sales tactics be reevaluated? When should competitive tactics, that will call competitors to action, be implemented? Why would it be desirable that your actions not create a competitive response? Give an example.

Question 4. How can customer loyalty be created? How can consumer behavior cause a need for changes to the sales plan? How can cult creation impact a sale plan?

Question 5. What are some effective methods for measuring sales performance? How often should sales performance be measured? How do you test that the sales performance is matching the sales goals?

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Marketing Management: Incremental sales opportunities
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