In the first module of the course we explore the historical development of marketing. Just as marketing has evolved as a discipline, brands have evolved throughout its existence. For this learning activity, it is a selection that has been on the market for more than three decades. Then, it was an investigation of how its evolution has been over the years. A good starting point is your graphic identity (logo, colors, etc.) and your advertising.
Write an analysis of the evolution of the brand (in Word format), answering each of the following questions:
Describe briefly and in your own words the selected brand. (Coca-cola)
1. What is your marketing philosophy? Explain
2. What has been the evolution of the brand? Explain
3. What social and cultural elements do you have integrated into your graphic identity and your advertising?
4. Is evolution related to the brand, its history and its values? Explain