Your share price is presently $15 per share and you contain 30 million shares issued and outstanding. Over the last 3 years your net profit after tax has grown from $45 million to $55 million to $61 million however your share price has remained fairly constant. At similar time, the Index for exchange your shares trade on has moved from 1500 to 1700 to 1850. You are the recognized leader in your industry however your competitors are seeing steadily increasing share prices in spite of you holding a commanding and constant market share. Many in the firm encompass floated ideas on what must be done although none of the 'ideas' is much more than a guess or a pet project. What are the suitable analyses which should be done to find out how to improve the return your shareholders are demanding? How is it done? Explain why is it done that way?