Assignment:
1. Current Situation
1.1 Strategic Posture
1.1.2 Business Strategy
- Focus on improving competitive position
- Can be competitive andlor cooperative
- Two different types of competitive strategies (Port,
• Lon-tet1 strategy (44144v1)
• Differeollinion strategy (Nike)
I. Current Situation
1.2 Strategic Posture
1.2.1 Functional Strategy
- Marketing Strategy.
- Financial Strategy (R&D Straws).
- Operations Strategy.
- Purchasing Strategy
- Logistics Strategy.
- Human Resource Strategy