International Business Class:
Although Sherman does not specifically refer to "SWOT," how does he illustrate one element of SWOT analysis?
Sherman referred to a professor who claims that the balance sheets of S&P 500 companies reflect only 15% of their value. What point was he trying to make?
Sherman urged small business people to find "Rembrandts in the attic." What did he mean by that? How does one do that?
Do you agree with Mr. Sherman's comments about intellectual capital? For a small business firm seeking to expand globally, how does leveraging intellectual capital compare with leveraging financial capital?
Imagine that you own a small firm that has a limited amount of expertise in technology but you are concerned about your lack of expertise in many other areas of business. How could leveraging your expertise provide a means of obtaining the capabilities that you lack?