Illustrate availability heuristic and affect heuristic


Problem

To prepare for this discussion, read Chapter 5 of your textbook (Feenstra, 2013). In addition, read Judgment under Uncertainty: Heuristics and Biases (Tversky and Kahneman, 1974). Finally, review Instructor Guidance and Announcements. In this discussion, you will consider judgment and decision making. Be sure to use your own academic voice and apply in-text citations appropriately throughout your post. Locate an additional peer-reviewed source to support your ideas.

1. Outline one of the following options:

o Identify an example (not from the textbook) to illustrate one of the following heuristics: availability heuristic and representativeness heuristic, or affect heuristic. Examine the use of heuristics. How are our judgments, including attitudes and behaviors, influenced by social and cognitive factors?

o Identify an example (not from the textbook) to illustrate one of the following errors in judgment: belief perseverance, confirmation bias, or illusion of control. Examine errors in judgment. How are our judgments, including attitudes and behaviors, influenced by social and cognitive factors?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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