ASSIGNMENT
1. Identify your client's target market and size it in quantifiable Units (Buyers and/or Dollars) and estimate the expected growth rate for this target segment.
o Note that market sizing is as much an art as a science. The assigned readings will guide your thinking, but your specific market sizing estimates will depend upon how effectively you use available data. You will have to make assumptions to move from available data to the kind of market size data you need. The assumptions you make and the logic you use will determine the validity of your market size and growth estimations.
o For example, if you selected this country because of large number of passenger car sales and growth projections (good total market for your auto maker client), but your client sells compact cars (or electric cars, or some other specific type), then you need to estimate how much of that total car market is your target market (buyers of compact cars). If you have data that compact car buyers are primarily singles and small families (and/or that your client wants to target those buyers) and you have data from our country that singles/small families represent 25% of the country population, then you might ASSUME that 25% of the new car buyers will be singles/small families (assuming same representation among car buyers as among the general population).
LOCAL AND GLOBAL COMPETITORS TABLE TO SHOW WHO TESLAS BIGGEST ADVERSARIESARE IN THIS ELECTRIC CAR MARKET FOR INDIA.
- Market segmentation, recommended target buyer and rationale for targeting this segment;
- Estimated target market size/growth (in Buyer and/or dollar units), with:
o clear statement of starting data and its relevance to your market;
o detailed explanation of the estimating process for your target market segment (showing all calculations made);
o statement of all assumptions made in the estimating process;
o rationale for all assumptions made (why they are reasonable assumptions to make)
- Positioning message and how it relates to your client's competitive advantages and to your buyer segment;
Attachment:- week assignment.rar