Discussion: Entrepreneurship & Innovation "Marketing Plans, Strategies, and Tactics"
1. State the key attributes of a product or service that you would use to develop a marketing message. Next, identify two or three unique selling propositions you believe a company would focus on to develop a competitive advantage in their industry. Provide support for your selections.
2. As the marketing manager, describe how you would spend your marketing budget to get the most value for your organization. As part of your budget, you must select one traditional marketing venue (newspaper, TV, mailers, coupons, etc.) and one online marketing strategy (website, social sites, mobile, search ads, etc.). Discuss why you believe these two tactics are the best options to consider for your business model. Justify your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.