Identify the ideal target market for coca-cola principal

Question

Write a 1,050- to 1,400-word paper in which you research the current customer base, consumer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. COCA-COLA Co.

Identify the ideal target market for Coca-Cola principal product "Coca-Cola". Include the following:

Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.

Estimate the size of the market and estimated penetration percentage.

Create an initial marking positioning statement based on your current research.

Provide justification for your answers.

Answer 1

Submit a 1050 to 1400 word paper in which you explore the current customer base, consumer behavior, psychographics, demographics, lifestyle, geographic area, benefit segmentation and user segmentation for the product or service. Here for this, we take: COCA-COLA Co. Recognize the ideal target market for Coca-Cola principal product ‘Coca-Cola’. Comprise the following: 1) Give a particular explanation of the target market, which must be measurable, sustainable, differentiable, accessible and actionable. 2) Approximate the size of the market and estimated penetration percentage. 3) Prepare an initial marking positioning statement on the basis of your present research. 4) Give justification for your answers.