Assignment:
Report on the following business resort and include the following:
Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
Positioning: Identify how your product's features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)
BUSINESS: Palm Island Resort
Get Lost & Discover Yourself - We help businesses set up retreats for their leaders for team-building training to motivate their team and maximize their productivity. Modules on how to manage stress, implement quick stress relief exercises during breaks and healthy eating seminars with a pinch of how-to-profit ... with balance.