Overview:
Your team is embarking to open up a retail establishment offering indoor miniature golf. The facility would house 3 indoor courses with a 9 hole beginner course for children and families and two 18 hole courses that offer unique challenges and lots of fun. To accommodate this you would need a facility that would be approximately 30,000 square feet. This is also to be located in Pennsylvania.
Group Rubric:
Targeted customer 1: poorly defined 3: moderately defined 5: well defined
Site criteria 1: poorly defined 3: moderately defined 5: well defined
3 suitable sites 1: sites poorly justified 3: sites moderately justified 5: sites well justified
Check list 1: poorly established 3 moderately established 5: well established
Summary 1: poorly done 3: moderately done 5: well done
Group points: 25 max
1) We are looking for towns that are heavily populated, and more family based. We are looking for a location near a space, which has high volumes of traffic. We want low competition, and preferably a place that doesn't have a mini course already. Looking to target more of the middle and upper middle class income wise. Want to have the location within 15 miles of any major highway or roads. Would target highly populated white demographic areas, and also homes with multiple children.
2) https://www.cityfeet.com/cont/pa/washington-retail-space?sizeMin=20000&sizeMax=100000#id=LN19030003&overlay=true
https://www.cityfeet.com/cont/pa/philadelphia-retail-space?sizeMin=20000&sizeMax=30000#id=LN18423063&overlay=true
https://www.cityfeet.com/cont/pa/somerset-retail-space#id=LN19286829&overlay=true
Instruction:
1. Select a site from the three above identified.
2. Use US Census information (www.census.gov/2010census) to identify characteristics of the population.
3. Prepare a document providing reasoned judgment for your choice. To do this, append the group document. Limit text to 1-2 pages. Additional pages showing charts, figures, etc. encouraged.
Note: Page limited by at most 2 pages, no more than 2 pages. No reference can be cited.