Assignment
Requirement: This project will be finished by a group. This project is about GAP. I have marked the part that I need to write (Yellow words). You only need to finish this part I marked. You need to analysis the Strengths and weaknesses of Forever 21, and compare Forever 21 with GAP. About "Majority Market Share" part, you need to use the link below to analysis GAP's market shares. There are two cases about GAP below, you also need to use it. In addition, you also need to find other sources to enrich paper, you need to find these sources from the Google.
Single space, 12 size font, 1.5 pages.
Project outline:
Overview of industry
? Boundaries
? Define industry
? Notable characteristics
? Structure
? Fast Fashion***
Strategic Groups in Industry
? Identify different groups
? Identify several companies within group
Gap
? Strategic Group?
? Strategic Group analysis
? Strengths and weaknesses
Competitors
? Strengths and weaknesses
? H & M
? Zara
? Forever 21
Majority Market Shares
? Concentrated companies
Business Models
? Identify business model of Gap
? Identify business model of competitors
? Identify strengths and weaknesses
? Identify similarities and differences
Future of Industry
? Opportunities
? Challenges
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- GAP.rar