Product Assignment
Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.
Create a 7 to 10-slide PowerPoint presentation defining the marketing strategy based on this position in the life-cycle:
• Identify appropriate marketing tools
• Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.