Product Life Cycle Stories
Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you're going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.
Guided Response:
1. Review section 3.2 in our text regarding product life cycles.
2. Check out our sample life cycle Storify regarding Polaroid Instant Cameras.
3. Identify an appropriate product, product category or brand.
o One that has moved through all phases of the life cycle
o Do a web search for dead brands or product fads. Or use this article about bygone tech for inspiration.
4. Research your brand/product/category to answer the following:
o The approximate timing of each life cycle phase
o The key events that marked the start or end of each phase
o Use at least three sources and refer to our example as needed.
5. Create and publish a new Storify that contains the following:
o One section on each lifecycle phase. Briefly describe the phase, when it occurred for your product and the key events that started/ended the phase.
o At least one image or video (product shots, advertisements, etc.).
o Three APA formatted citations. Reference your sources at the end.
o When done, copy the link of your published Storify story.
6. Post your Storify link to the discussion forum below.
o In the title of your post identify your product/brand/category.
o In the body of your post, provide your Storify link. See our example.
7. Respond to at least three life cycle Storifys for brand/products/categories other than the one you picked. Then answer this question:
o Of the products that you read about (including your own), which one best fits and least fits the classic life cycle curve? Explain why/how.
Got questions about the product life cycle or Storify? Or maybe a helpful tip to share? Please post to our week 2 help forum, so others can benefit!
FAQs
Do I need to create a Storify account?
• Yes, but you already took care of this in Week 1!
The classic product life cycle curve
Our product life cycle Storify example
View our example
A step by step Storify tutorial...
View online tutorial