Fundamentals of Marketing Assignment: "What is Marketing?"
Assessment overview
This assignment will help you to achieve these Unit Learning Outcomes;
1. Demonstrate a broad understanding of the major conceptual and theoretical principles upon which the practice of marketing is based.
2. Demonstrate a general understanding of marketing management tasks and of how marketing fits into the organisational environment and interacts with diverse environments.
3. Not applicable to this Assignment.
4. Work effectively as an individual or a team member to communicate effectively whether orally or in writing.
In this Assignment you will write about how brands used elements of "the marketing mix" - the 4P's (product, place, price, promotion) to influence your purchasedecision for a product. Assignment 1 is an introduction to marketing. In Assignment you will demonstrate that over the semester you have developed a sophisticated understanding of marketing. The table below summarises key points for Assignment. Note that later Assignments will have different requirements (for example; the need to cite references).
Task
Write about the 4Ps and your own purchase experience.
Write in your own words.
You will not use any marketing theories and concepts, except for the ones used in this Template.
Write in the past tense.
For statements of facts you will write in the third person (passive voice), e.g. "the product is packaged in..." When you are writing about your opinions, and the things you think, experienced and felt, you will write in the first person (active voice), for example "In my experience the packaging influenced my buying decision as follows;....".
Write only about your own purchase experience. Do not do any additional research.
Therefore, you will not need to give any References.
Assessment Details
• Identify a product, that you have recently purchased, whichcost $20or less.
• The item you buy must beaphysicalproduct (a "good") andnot aservice.
• The individual item you buy is termed an SKU = Stock Keeping Unit = the individual item for made available for you to purchase.
• Choose a pre-packaged item from the supermarket or pharmacy. Do not choose a fast food or similar item (because it includes service elements that are outside the scope of this assignment). So, NOT McDonald's, NOT Boost juice or other fast foods. NOT ALDI or House Brands.
• Use the Template provided on the following pages towriteaboutyourproduct purchase. Save the Template in Word format on your computer. Then retain the Headings and sib-headings, type your answers under the questions & instructions. Then delete the questions & instructions. Then clean-up your document. This method ensures that you cover all the required points for the Assignment.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Template.rar