How would you go about setting product strategy


Discussion:

Competition, it is the driving force behind all decisions in the organization. Without competition organizations wouldn't need to make pricing decisions or craft product strategies. You would just buy what was for sale and pay what was being asked, you would have no choices. But, since there is competition in all we encounter from job searches to the marketplace we must address the competition in attempting to grow. For this week's discussion, pick an organization you are familiar with and discuss what competitive information do you think that organization should keep in mind when planning to grow and how would you go about setting product strategy for them?

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Marketing Management: How would you go about setting product strategy
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