Assignment
Case Studies for Part III The Four Zones of Social Media
Case Study 5-Native Advertising: Novel or Deceptive?
Jennifer Zarzosa, Henderson State University and Sarah Fischbach, California Lutheran University
Discussion Questions
1. How would you classify social media in-feed ads?
2. How are social media in-feed ads different from display ads and organic social ads?
3. Why is Lisa more likely to click on the call to action for a social med in-feed ad than a display ad?
4. Do you think Lisa noticed the Facebook suggested post by The Gap was a native ad? Why? If she did, do you think she thought it was deceptive?
5. Based on your own experiences with native advertising, how do you believe native advertising should be regulated?
6. Imagine you are creating disclosure language standards. Describe the disclosure language standards in terms of visual cues and how you would and text labels.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case.rar