Assignment: Explain the URL Role
Read the information related to this weeks points and paraphrase it and/or provide your thoughts and ideas on what it means to you in relationship to the knowledge that you have thus far.
Instructions:
• Explain URL and why you as the analyst should care about its importance.
• Explain the URL parameters.
• Explain cookies and why these matter in web analytics.
Resources:
Class: You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept. The relevancy is noted in that they build on the structural foundation of web analytics. We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process.
Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments. Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.
Cookies:
2016: Cookies.
2015: Google Analytics Cookies Usage on Websites.
2011: Web Analytics and Cookies.
2007: Locate book "Web Analytics 2.0" by Avinash Kaushik in the APUS Library, Chapter 4 pages 141-142, and 126-140 will be most helpful.
URLs
2011: Web Analytics Strategy Part 1: Understanding the Importance of URL Tagging
(n.d.) Guide to URL Tracking in Google Analytics.
2007: Locate book "Web Analytics an Hour a Day" by Avinash Kaushik in the APUS Library, Chapter 6 pages 126-131 will be most helpful.
Submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:
Readings: Review the Lesson for the reading materials.
Objectives:
• Demonstrate the importance of understanding URL parameters and sub-domains
• Explain how the web analyst should be aware of the URL usage
• Describe and explain why page tagging may be affected by URL structures.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.