How the company uses the consumer behavior information


Assignment

The company is (Unilever Company) Write a 700-word paper in which the interrelationship between consumer behavior and marketing is further discussed.

Find three specific examples of the company's marketing strategy and its relationship with consumer behavior. Examples should include the same, similar, and new cases of company communications including promotion, advertising, social media, and other materials.

Provide your opinion of how the company uses the consumer behavior information to create and implement its marketing strategy. Give three examples, and incorporate concepts of conditioning, persuasion, and other subjects covered during the first half of our class.

Discuss each example you found using specific information.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How the company uses the consumer behavior information
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