How the balanced scorecard method could be used


Problem

Generate content regarding the implementation of performance evaluation. The implementation of performance evaluation methods is an ongoing process that aids the marketing department in determining the success of its current programs and the positive direction for future marketing actions.

Multiple performance methods can be used to improve the marketing decision process. State how the balanced scorecard method could be used to identify performance procedures, methods, and responsibilities for controlling set policies within your chosen healthcare organization (MAYO CLINIC) and to evaluate the success of your chosen healthcare organization's marketing plan.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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