Problem: Describe your experiences or observations with how social and environmental issues affect buyer behavior through the determination of environmental factors influencing the behavior of consumers, how cultural and cross-cultural differences influence marketing strategies, how subcultures and social class influence the decisions of consumers, and justification of the cultural analysis for a marketing plan.
In what ways does your company use these tools, and how effective have they been?
If your company does not use these tools or you were not involved with them, indicate how you think they would help your company and in what way.