Marketing & Services Management:
Critically evaluate how service quality models can be useful in sustaining customer relationships. Illustrate your answers with examples from commercial business situations.
I need critically the wheel of loyalty (who to build relationships with customer) and should talk on gabs model of services quality.
Answer the following questions :
Problem1: Critically discuss the academic literature on service quality models
Problem2: Critically discuss the literature on sustaining customer relationships
Problem3: Critically evaluate the connections between service quality models and the customer relationships literature
Problem4: Provide examples from commercial business situations as to how service quality models may sustain customer relationships.
Make sure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised.
It must be correctly referenced throughout in the Harvard format.