Marketing Management - Distribution Strategies to Deliver Value
One of the 4 Ps of marketing is place. The assumption is that a channel of distribution is designed to efficiently bring a product to a place and the consumer. What are the combinations of institutions through which sellers deliver their product?
How is pricing affected by the complexity of the distribution?
What are the (political, social, or economic) issues that can interrupt a distribution channel, and what are the potential consequences?
Use examples from current marketing successes and debacles to illustrate your response.