Marketing Essay Assignment
This CLP-3 deals with the second "P" in the marketing mix: Place (or Physical Distribution). Again, find a popular mainstream article that can be used to illustrate physical distribution. Discuss the following:
In the first paragraph, cite the name of the article, the author, the source, and the date. Then briefly summarize the essence of the article (who, what, when, why, where, how?). As the final sentence in this paragraph answer the question: "Why is this article a good choice to help you learn more about physical distribution?"
In a second paragraph, based on your understanding of the article, try to answer as many of the following questions as possible:
• Is the article about a product that distributes directly or via indirect channels?
• What type and number of wholesalers (agents, merchants, etc.) are there?
• What type/number of retailers?
• How does the brand handle any discrepancies and separations?
• Is there any special coordination needed in the parent organization, channel, and supply chain information requirements (i.e., EDI, the internet, e-mail, etc.)?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.