Assignment: Products & Services Warren ASH
In a two pages journal, address the following prompts:
I. Define both product design and product development process. It is important to distinguish between product design and the product development process. How are they different?
II. How does a new product or service provide a firm a competitive advantage?
i. Provide us with an example of a new product or service (one you were involved in or one you know of).
ii. How did it provide a competitive advantage to the firm that produced it?
III. Briefly explain how the phases of product and service development apply to the product or service you mentioned above. Good product and service design does not happen by accident; rather, it requires a coordinated effort supported by many individuals, both within and outside of a firm. In Section 15.2, we reviewed the product development process, and Table 15.1 offers a view of the phases of product and service development.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.