Assignment
Case Analysis: "Mistine: Direct Selling In The Thai Cosmetic Market"
After reading, reviewing and analyzing the case study write a paper on the current position and strategies of strategic planning of Mistine. Within your paper be sure to answer the following questions:
1. Based on the SWOT analysis provided in the case, what are two or three factors that Mistine should stress in its strategic planning as it looks to continue growth and dominance in the Thai market?
2. How can Mistine match its strength with its market opportunities to create competitive advantages moving forwards?
3. How can Better Way stay on top in Thailand while it looks to expand internationally?
4. How does Mistine strategies compare to Mary Kay Cosmetics in the US?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.