How can a hiring manager effectively use hot buttons


Discuss the below:

Q: Both hiring managers and candidates have "hot buttons." A hot button is a point of value, one that is meaningful to either the candidate or the manager. For example, a hot button for a candidate may be health insurance. The candidate is willing to give up some pay for better insurance. The health insurance is a key area of interest or "hot button" for the candidate.

Some other hot buttons are as follows: Compensation, 401K, Bonuses, Stock Options, Vacation Packages, Interesting Work

How can a hiring manager effectively use "hot buttons" without going overboard and potentially smothering a candidate?

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HR Management: How can a hiring manager effectively use hot buttons
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