Paper Assignment
CATEGORY: Consumer Product/ Pet Care/ Technology
BRAND: Litter-Robot
PRODUCT: Litter-Robot 3 Connect.
PAPER OUTLINE
A. Product Overview (Yuqi)
a. What is it? What is the product category?
The little-robot is a highest-rated, Wifi-enabled, automatic, self-cleaning litter box for cats.
b. Rationale for choosing this product and category
B. Product Benefits and Attributes
The little-robot is more than just a litter box. The attributes are more beneficial and convenient than the common litter boxes.
The first benefit is self cleaning. The litter-robot is fully automatic shifting process that it can remove wastes after cat exits the box. It is easy to manage - throwing away trash after a week.
The second benefit is odor control. The litter-robot can sifts waste within minutes, a process of carbon-filtered enclosing into a drawer to cover the odour. Its machine can help cat's host clean the dirty easily and quickly.
The third benefit is keeping clean paws. The litter-robot can remove the waste quickly and cats can keep clean paws and no dirty tracks in the house.
The fourth benefit is feasible to having multiple cats in the house. The cat's host is easy to keep multiple cats because the waste don't need discard several times per day. The litter-robot can work automatically and periodically without checking litter drawer.
The fifth benefit is more efficient than other competitor's machines. The litter-robot save more time removing the clumps and reduce the usage up to 50%.
C. Customer Value Proposition
D. Brand Pricing Strategy
a. Identify brand pricing strategy
b. How appropriate price is for brand based on benefits?
The price of latest litter robot connect 3 is $499, and adds-on warrentary plus $49.99.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.