Assessment
A1: Identify two ads or examples of pricing strategies. Include the example or describe it. Provide a discussion of what two potential types of pricing are displayed in the ad or example. Because we are studying the hospitality and tourism industry, try to focus on ads and examples from these industries.
A2: You have just been hired as the dining room manager at a local hotel. The manager asks you to evaluate the menu prices to see if they need to be adjusted. How would you go about this task?
A3: Can a hotel or restaurant increase or maintain customer satisfaction after implementing its first revenue management program? Explain your answer.
A4: According to the International Franchising Association, between 30 and 50 percent of all new franchise applicants are people who formerly worked in large corporations and who lost their jobs as a result of corporate downsizing. How do you think these midlevel, midcareer corporate executives will adapt to life as franchise owners? How will their previous corporate experience help them? How will it hurt them?