Assignment:
Answer the following question:
Question 1. The code of ethics for members of the American Marketing Association. Is this code adequate to cover professional sales people as well or should sales professionals have their own governing code of ethics? Explain your answer.
Question 2. Why is partnering described in our textbook as the highest-quality selling relationship? What aspects of today's information economy have influenced the importance of building partnerships?
Question 3. Explain why it is so difficult to directly measure the impact of advertising on sales. What factors may inhibit this determination?
Question 4.What is the difference between objectives, strategies, and goals? How do these things improve our planning process?