FINAL EXAM MARKETING
The worldwide economy is being propelled by the service sector - it often accounts for over 50%(usually much more) of a countries GDP.
Your final exam will require you to:
1) Pick a service company - it can be national or international and it cannot be one of the retailers you discussed in your omni-channel marketing assignment.
2) Create 3 strategies for the P's you think are most important - remember in services you have an expanded marketing mix with people, place and physical surroundings. These strategies should address the opportunities and challenges that this service provider is currently facing.
3) Formulate 2 tactics for implementing this strategy. Remember a strategy is what you want to do and a tactic is specifically how you want to do it.
It should look like - I would put on strategy/page:
People Plan (if that is what you choose)
Strategy: Explain the problem or opportunity and how you want to move forward
Tactic 1/2: Specifically (important) how will you implement - you tactics should be measureable.