Assignment: Mauna Loa Café
Mauna Loa Café, a 220-store coffee and pastry company, is facing several challenges. The company is asking you-one of their smart, new employees-for ideas to improve the business.
Write a memo to management proposing your idea(s) for improving the business.
Audience
Your audience is company management. They have specifically asked you for your ideas. This is your opportunity to impress them.
Purpose
Your goal is to convince management to adopt your ideas. Consider what will persuade them and what they need to make a decision. For purposes of this assignment, you can "invent" marketing studies, cost-benefit analysis, profit projections, etc. Be sure to include enough background and evidence to enable them to make a decision. Focus on benefits but also acknowledge obstacles.
Structure
You can include as few-or as many-ideas as you wish. Each idea should be in a separate paragraph. However, if the description of an idea makes the paragraph too long, find a natural break point and continue to another paragraph. Also, arrange your ideas in order of importance. Your first idea should be the most important, your next idea should be the next most important, and so on. How do you determine what is most important? Consider your audience. Decide what is most important to Mauna Loa Café management.
Style
You are writing to people above your position. Choose a sincere, reasonable, and respectful tone. Also, because your goal is to convince your readers, convey confidence in your ideas.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.