Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with "one-stop" shopping opportunities, maintain their brand identity, and still maintain a profit
Course eTextbook
Kotler, P., & Keller, K. L. (2012). Marketing management
Unit VI: Marketing Strategy
• Product Strategies
• Place Strategies
• Pricing Strategies
• Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the entire marketing mix (4 P's). Think about the most effective strategies to use with an eye on the target market. Include your rationale and research to support your position. Additionally, you will include a discussion of whether the fictional company has a competitive advantage (or is better than its competitors) with respect to each area. Note: You will discuss competitive advantage four times and should be discussing each area separately.
Product Strategies
Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities. Include rationale.
Discuss whether the company has a competitive advantage with respect to product.
Place Strategies
Explain the entire channel of distribution from the manufacturer to the consumer. Think about how the channel aligns with the overall logistics and the location of the physical facility. Include rationale.
Discuss whether the company has a competitive advantage with respect to place.
Pricing Strategies
Explain the pricing strategies and tactics to be used by your company. Research the various combinations of strategies that could be used by the company at different times. Include rationale.
Discuss whether the company has a competitive advantage with respect to pricing. MBA 5501, Advanced Marketing 6
Promotional Strategies
Explain the promotional mix to be used, thinking about personal selling, advertising, sales promotion, internet marketing, and publicity. Think about promotional mediums as well. Include rationale.
Discuss whether the company has a competitive advantage with respect to promotion.
Your APA formatted assignment should be a minimum of four (4) pages in length (not including the title and references pages), allowing for you to adequately discuss all four areas of the marketing mix. Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Athletics Supreme is a company that has been in business about 10 years selling a variety of athletic equipment. They have observed the growing interest in sportswear and would like to expand their product offering to include a line of sportswear and possibly other related lines. Their goal is to provide their customers with "one-stop" shopping opportunities, maintain their brand identity, and still maintain a profit
Course eTextbook
Kotler, P., & Keller, K. L. (2012). Marketing management
Unit VI: Marketing Strategy
• Product Strategies
• Place Strategies
• Pricing Strategies
• Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the entire marketing mix (4 P's). Think about the most effective strategies to use with an eye on the target market. Include your rationale and research to support your position. Additionally, you will include a discussion of whether the fictional company has a competitive advantage (or is better than its competitors) with respect to each area. Note: You will discuss competitive advantage four times and should be discussing each area separately.
Product Strategies
Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities. Include rationale.
Discuss whether the company has a competitive advantage with respect to product.
Place Strategies
Explain the entire channel of distribution from the manufacturer to the consumer. Think about how the channel aligns with the overall logistics and the location of the physical facility. Include rationale.
Discuss whether the company has a competitive advantage with respect to place.
Pricing Strategies
Explain the pricing strategies and tactics to be used by your company. Research the various combinations of strategies that could be used by the company at different times. Include rationale.
Discuss whether the company has a competitive advantage with respect to pricing. MBA 5501, Advanced Marketing 6
Promotional Strategies
Explain the promotional mix to be used, thinking about personal selling, advertising, sales promotion, internet marketing, and publicity. Think about promotional mediums as well. Include rationale.
Discuss whether the company has a competitive advantage with respect to promotion.
our APA formatted assignment should be a minimum of four (4) pages in length (not including the title and references pages), allowing for you to adequately discuss all four areas of the marketing mix. Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Overview of athletics supreme
Athletics supreme has majored in providing equipments designed for use by the amateur athlete. The company produces quality and safe equipments even if the consumers' are amatures.this equipments prove to express devolution in the amateur respective sports which has enabled athletic supreme capture the market share through its way of branding when it comes to amateur adult team sport. In most cases, a large market opportunity share is neglected when it comes to adolescent sport which is the very core of athletic supreme and ventured into the manufacture of safety helmets for the kids and other smaller equipments used by kids only which has lead the company to building of brands which are entertaining while providing safety to the users (Smith, Watts, & Dagneau, 2015). For companies like puma and adidas for instance these brands were sold primarily in departmental stores but now its evident that outlet malls provide sportswear to companies and even creation of competition is upcoming and from different companies and even stores.
Market Research Strategies
When it comes to market, the company needs to analyze and compare brands selling and products that these companies are selling. The company also needs to find that consumer needs that is not met and also identify gaps in order for it to further understand the market and placement of the pricing strategies. It also needs to perform qualitative and quantitative examinations of the target market details.sttrategies needed to pull data from all available sources to further identify their strong competitors and also data analysis will help athletic supreme company to locate new small companies emerging and reviews of their profit and losses to use the data to the companies advantage to gain insight not only into market potential but also in terms of the consumer wants too.unsuccessfull and successfulness trials in competition allows the athletic supreme to further identify what they want their sportswear and brands to convey to any customer keeping in mind that the customer needs and wants are not necessarily the same (LeRoy, 2015).
Product Strategies
Athletics supreme company being already an established manufacturer of new sportswear lines needed and safe sport gears to be marketed and create a new link between safety and attire, advertisement could accomplish this but it seems complicated since the company is emerging in adolescent sport arena. Its best to markets these attires which are similar to the big name brands kids associate and this is done through the colour and design creation that is appealing to the youthful eye in the solid market. Mature adult sport simply needs to display new attires and gears they are already familiar with which will be able to be used easily with no complications in the event of use or competition. Safety being a much harder area when it comes to trust, attire is based on design demand in maintaining the companies safety quality through attire purchase which eventually becomes the second habit of the customer (Smith, Watts, & Dagneau, 2015).
Place Strategies
Being that the athletics supreme company unwillingness to compromise its core base, the gear and quality of safety remains in their original state with no interference the company's product line should not be located togherether instead they should be broken down into smaller gear facilities which will be the premier supplier of attires while the main facility will be able to accommodate any additional order without compromising quality through unnecessary shifting from one facility to the other in search of accommodation location. Maintaining of staff at the new attire facility will enable a structure and historical knowledge base. The company needs additional software components to its ordering system in order to allow gears and attires to be ordered and shipped on time and in their complete state (LeRoy, 2015).
Pricing Strategies
In order for athletics supreme company to promote the new attire lines, it should include sample dialogues in the equipments orders shipped including giving the customers discounts on the attires purchased initially even though the equipment prices will need to be left at their original price so as to reflect the unchanged product (Smith, Watts, & Dagneau, 2015). Customers who are likely to combine products and bring customers need to be given discounts as a way of appreciation. Pricing should be competitive with similar companies but should not exceed the competition price mark set up by the Deutsche Bahn (DB) caps.
since caps are all money-makers mechanisms, the products needs to be prised accordingly with no problem since no companies products wants to be victims when it comes to prizing. Products cannot be under prized since they have the potential to make profit to the company. In order to get the consumers attention, sleeved shirts should be at least or just below the competitors pricing in order to give athletics supreme company a slight advantage. Through capitalizing on the companies sport equipments and its safety in the larger market like the baseball for instance is the leading market and the company should gain attention through offering lower priced shirts and suggest complimenting caps (LeRoy, 2015).
Promotional Strategies
With regards to advancement, the organization needs to utilize a specialist to decide the necessities of the encompassing markets and how they can best address these issues with advancement as a forceful deal limited time procedure. Through people group mindfulness and writing the organization can run battles on radios stations to concentrate on the regular games furthermore take the items to the general population enthusiastically as a method for advancing the organization and additionally the client. This ought to be done to illuminate the clients of the new market items and their constrained ecological effects. Being that most adolescent are presently via web-based networking media, the organization can utilize this to advance the organization's items through posting them via web-based networking media furthermore commercials through televisions, posters, flyers, newspapers and magazines.
Competitive advantage
Games finest necessities to accumulate knowledge in rivalry with the goal for them to have the capacity to contend as required. They initially need to recognize their objective and be inventive in discovering the opposition sections they are in, what the clients purchase from the contenders, what advantages are there in rivalry, and any data they can discover on evaluating, administrations offered, rivalry, and limited time procedures. This should effortlessly be possible through going to the stores or locales, converse with the contenders' clients and merchants to get data and utilize them further bolstering your good fortune (Smith, Watts, and Dagneau, 2015).
Being that games incomparable has an officially settled market it likewise needs to put measures to guarantee that it remains in the market and even progress globally. In order to build up its clothing market all around, the organization needs to comprehend the market conduct by doing research in the areas in inquiries and set up work systems which are probably going to work in those local markets and in addition the worldwide markets which have a tendency to contrast much of the time. This could be as far as framework which may influence the generation of items and shipment which has its focal points and burdens.
Conclusion
It is important to keep an eye on what the people like to wear or what keeps the customers comfortable. Being a producer you need to keep more emphasis on the product you are producing because the product may be eye catching but to tight to fit the intended customer or even to big to fit the responsible party's when it comes to attire one should now the condition which is likely to make the customer buy and wear the companies products. Research is a key factor when it comes to decision making at the last stages before the production process starts.