The essay must include an introduction, a body, and a conclusion, and should address all parts of the question. Make sure to cite any sources you use. Proper citation format for a source includes the name(s) of the author(s), the title of the work, the date of the publication, and the page number if you directly quote the source.
Essay Questions: Distribution
Explain the role of channel intermediaries in the product distribution process. Why is their role important? Explain the differences among intensive, selective, and exclusive distribution strategies. Name an example of each.