The assignment involves finding a current article of substance in the business press (WSJ, BW, Fortune, etc.) Find something about a company or industry, which involves the topic of the external environmental issues as described in your marketing text.
Provide your insights on how these environmental issues have impacted the company or industry with regard to the target markets or the elements of the marketing mix.
For this paper use the following format. 650- 800 words.
I. Introduction: This is 3 paragraphs
1. In your own words, provide a one paragraph summary of key points of the article.
2. List and provide definitions of terms or concepts critical to understanding the key points of the article.
3. Relate the key points, terms and concept to the material in your textbook. Cite the appropriate chapters and page numbers.( just provide the terms, and I will link to the concept on the textbook)
II. Environment:
Explain which of the "environments" are relevant to the situation discussed in the article. Refer to Chapter 4 of the text for a complete discussion of environments. Pay special attention to the competitive environment and issues bearing on competitive advantage.
Environment Factors are social, demographical, technological, political and legal, and competitive variables. ( list on Chapter 4,so this are the factors)
III. Marketing Mix Variables
Explain the relevance of the strategy elements (Target Market and Marketing Mix) and especially changes in the strategy elements dictated by the situation discussed in the article.
Use the following citation format:
Author's last name, first name, "Title of the article," in Periodical,
(dates), page numbers. If online you can provide the URL.
Or simply provide a copy of the article.
Attachment:- article.rar