Retail Marketing Mix
Respond to the following questions. Show all mathematical calculations in an appendix to your essay.
1. A car dealer purchases multiple disc CD players for $120 each and desires a 35 percent markup (at retail). What retail price should be charged?
2. Comment on each of the following strategies as related to the retail marketing mix. Comment from the perspective of a large retailer and explain the relationships among the different strategies.
1. Distribution strategy
2. Price strategy
3. Product strategy
4. Promotion strategy
Cite at least three credible sources other than the textbook.
Your response should be 3-4 pages in length, well written, and in conformity with APA Guidelines.