Explain the rationale of franchise marketing channels


Discussion

Compare the advantages and disadvantages of electronic marketing channels.

Indicate when it would be a competitive advantage for a company to utilize electronic marketing channels. Provide an illustration to make your point.

Examine the channel management implications of franchise channels and compare and contrast these implications to conventional channels.

Explain the rationale of franchise marketing channels and provide facts that your blog or article cited to support it.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Explain the rationale of franchise marketing channels
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