Explain the process of strategy mapping and how it relates to performance management and establishing value propositions.
Your essay should be 4 pages long and include the following:
Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper.
Analysis: In this section you will present the actual comparison and contrast between BAA's approach to the Balanced Scorecard.
Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings.