Include an executive summary.
Be sure to include a description of the venture with emphasis on the unique characteristics and important aspects. The overall summary of the project's viability must be included in the executive summary.
Explain the organization's mission and vision statements to address the direction of the business.
Describe the business.
The description must include a history of the company and industry as well as the value to consumers.
Include the creation of a marketing component.
At a minimum, address the research analysis and the marketing strategy.
Tip: The research analysis identifies the target market and trends, and the marketing plan discusses market strategy, pricing, advertising, and sales.
Outline the research, design, and development.
Be sure to include developmental and technical research leading to the design of the product.
Explain the operations segment.
Be sure to focus on the location, production facilities, and equipment.
Explain the management perspective.
Address the key employees, methods of compensation, and any outside advisors.
Give an example of two critical risks.
Be sure to identify potential problems and alternative courses of action.
Calculate financial forecasting or revenue projections.
All of the following financial statements must be included and clearly labeled with relevant headings: the income statement, balance
sheet, and cash flow.
Describe the harvest strategy.
This segment projects a long-term plan for how the entrepreneur(s) will benefit from the success of the venture.
Determine the milestone schedule.
Include the objectives and their deadlines.
Include appendices.
Supporting materials such as charts, tables and figures should be provided in an appendix.
Writing the Final Paper
The Final Paper:
Must be eight to ten double-spaced pages in length (not including the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a cover page that includes:
- Title of paper
- Student's name
- Course name and number
- Instructor's name
- Date submitted
Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must provide section headers to clearly label each of the above sections (1 through 12).
Must include citations and references to the text and at least six scholarly sources.
Must use APA style as outlined in the Ashford Writing Center to document all sources.
Must include, on the final page, a reference page that is completed according to APA style, as outlined in the approved APA style guide.