Discusison: Marketing and Consumer Behaviour
Topics; Outlet Selection and Purchase
Using a personal example, explain how brand loyalty has relaxed your standards when it comes to claim-belief discrepancy. Explain the example and the ultimate outcome - did you purchase the new product from your favorite brand? Why or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.