Assignment:
Directions: Please answer each of the following questions and provide examples from the text, if applicable. Each response should be written in complete sentences and be at least 1-2 paragraphs in length.
1. Watch the following Ford commercials:
• Swap My Ride - Transit Connect (https://youtu.be/kiYvB_0hVBc)
• 2011 Ford Explorer (https://youtu.be/frzwyS-rM2I)
• 2013 Ford Escape (https://youtu.be/Y9EdQik2tzI)
• 2013 Mustang (https://youtu.be/X8uXrwhWVOM)
Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, "If we aren't customer-driven, our cars won't be either." Explain how this statement and their commercials reflect the marketing concept. Is Ford taking any steps that might lead you to think that their marketing philosophy is changing to a societal marketing orientation? Do you think Ford ever used a production or sales orientation marketing strategy? Explain why.
2. Explain why implementation, evaluation, and control of the marketing plan are necessary.
3. Explain the basics of foreign and domestic competition.
4. List the basic elements involved in developing a global marketing mix.