1- Explain several reasons that a customer might find a relationship with a company to be beneficial.
2- Identify and explain the different components of a product's benefits and costs.
3- Explain how a company determines customer lifetime value and how a company can use this information to its advantage.
4- Explain the purpose of a value map, providing details about how the map should be interpreted
5- Briefly compare and contrast high-involvement and low-involvement situations for consumers.
6- Social factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. Compare the roles of culture, subculture, and social class.