Explain how to use customer satisfaction measurements


Assignment:

Course Description

This course examines the concepts of continuous improvement and quality management, viewing quality as a systematic process that improves customer satisfaction. The course covers methodologies that will aid managers in assuring that the organization's quality system is effectively meeting the organization's continuous improvement goals.

Course Topics & Objectives

Approaches to Quality Management

•Define total quality and its elements.

•Explain the effects of quality management on domestic and global competition.

Strategic Planning and Customer Satisfaction

•Determine the role of continuous improvement in strategic planning.

•Explain how to use customer satisfaction measurements to enhance quality planning.

Process Analysis

•Analyze processes for quality improvement.

•Utilize quality management tools to present data.

Process Improvement Models and Methodologies

•Explain how to reduce variation in total quality management.

•Determine models and methodologies to use for organizational process improvement.

Total Quality Implementation

•Summarize the requirements of quality management systems in organizations.

•Analyze the practical applications of a quality management system in organizations.

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Marketing Management: Explain how to use customer satisfaction measurements
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