Explain how to successfully get customers to pay more


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Review the article: "How Companies Can Get Smart About Raising Prices".

Create a three- to four-page paper (excluding the title and reference pages):

Retrieved from the ProQuest database.

• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The paper

• Should be three to four double-spaced pages in length (excluding title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

• Should include a separate title page with the following:

o Title of paper

o Student's name

o Course name and number

o Instructor's name

o Date submitted

• Should use at least three scholarly sources from the Ashford University Library, one of which should be peer reviewed, in addition to the textbook.

• Should document all sources in APA style as outlined in the Ashford Writing Center.

Should include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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