Case Study:
Read the following situation then answer the questions as part of well written essay (250-500 words). Include sources and citations where appropriate and a reference list at the end of your essay.
David Bernstein needs help financing his Lodi, New Jersey-based Access Direct, Inc., a six-year-old $3.5 million company. "We're ready to get to the next level," says Bernstein, " but we're not sure which way to go." Access Direct spruces up and then sells used computer equipment for corporations. It is looking for up to $2 million in order to expand. "Venture capitalists, individual investors, or banks," says Bernstein, who owns the company with four partners, "we've thought about them all."
Question 1: What is your impression of Bernstein's perspective on raising capital to "get to the next level"?
Question 2: What advice would you offer Bernstein as to both appropriate and inappropriate sources of financing in his situation?
Your essay should be of 250 to 500 words.